2020 / Atlanta, USA
Scoville Hot Chicken Brand Design
Spice Up Your Life. Embrace the Heat!
Indulge in an explosive flavor journey with Scoville Hot Chicken! 🔥🍗 Our legendary Nashville Hot Chicken is not just a meal; it's a fiery adventure you won't forget.
Choose your Scoville Heat Unit, from mild to wild, and let your taste buds soar. Don't miss out on Sco-Bird's spicy challenge!
Choose your Scoville Heat Unit, from mild to wild, and let your taste buds soar. Don't miss out on Sco-Bird's spicy challenge!
We bought that dedication, uniqueness, passion, and art passed to make our brand looks lively and authentic.
Brand Concept / Brand Identity / Brand Direction / Brandmark Design / Illustration by Nightshift Nest
We'd love to design the entire visual identity for 'Scoville Hot Chicken.'
It's a fast-food spot that's widely known for its mouthwatering Nashville Hot Chicken, crispy fries, and refreshing soda. We built the brand around the concept of the 'Scoville Heat Unit,' which allows our customers to customize the spiciness of their chicken to their taste.
Our process centered around bringing this concept to life. We created 'Sco-Bird,' an adorable yet spicy mascot that embodies the highest level of spiciness we offer. 'Sco-Bird' is more than just a character; it's an invitation for our customers to take on the fiery challenge and conquer their taste buds.
'Scoville Hot Chicken' isn't just a fast-food place; it's a complete spicy experience that we've brought to life through design.
It's a fast-food spot that's widely known for its mouthwatering Nashville Hot Chicken, crispy fries, and refreshing soda. We built the brand around the concept of the 'Scoville Heat Unit,' which allows our customers to customize the spiciness of their chicken to their taste.
Our process centered around bringing this concept to life. We created 'Sco-Bird,' an adorable yet spicy mascot that embodies the highest level of spiciness we offer. 'Sco-Bird' is more than just a character; it's an invitation for our customers to take on the fiery challenge and conquer their taste buds.
'Scoville Hot Chicken' isn't just a fast-food place; it's a complete spicy experience that we've brought to life through design.
